bb Studio is the multidisciplinary creative practice of Jayson Villaflor, a New York-based fashion creative working across styling, photography, art direction, production, visual merchandising, and set design.

Built on a breadth of experience across fashion and retail, bb Studio brings a considered visual point of view to campaigns, editorials, e-commerce, brand activations, and physical spaces.

Jayson’s experience is rooted in 17 years at Club Monaco, where he developed deep expertise in visual merchandising and window creative before expanding into freelance styling, editorial production, photography, and creative direction. His work moves fluidly between image and environment—from a campaign or editorial cover to a store opening, visual installation, or global retail moment.

His portfolio includes work for CHANEL, Bergdorf Goodman, The Blonds, Motorola, LUAR, Byredo, Thom Browne, Vogue Arabia, 10 Magazine, Knix, and Rolla’s Jeans.

bb Studio is built for projects that need both a strong creative eye and disciplined execution. Jayson works closely with brands, photographers, talent, and creative teams to develop visual stories that are intentional, distinctive, and fully realized—from concept and casting through production and final delivery.